Popularity written in Rudd's tea leaves

POPULAR sentiment might not have returned Kevin Rudd to the Labor leadership but it is keeping his tea blend on supermarket shelves.

While he turned out not to be the caucus' cup of tea, a year ago the people voted Mr Rudd's blend the winner of Twining's Australian afternoon tea competition.

His campaign included tweeted reminders to vote and a video featuring his cat Jasper, now dead, taste-testing the aromatic blend.

The teabags hit the shelves soon afterwards, with a portion of the profits going to RSPCA, Mr Rudd's charity of choice.

Now the company has announced the blend will continue to fill tea cups around the country.

"We're thrilled to announce that we did listen to your many pleas and can confirm it is here to stay due to popular demand," Twinings said in a statement on Wednesday.

Mr Rudd said he was pleased sales of his blend would continue supporting the RSPCA.

But he also reflected that "a man's got to have some success some time".

Asked to describe his blend as a sitting federal politician, Mr Rudd said it was a mixture of shadow treasurer and Rudd mate Joe Hockey and Health Minister Tanya Plibersek.

"It's probably described as a masculine-feminine tea," he told reporters in Sydney.

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